CitizensSocial
Here’s the about.me page…
and well, its about me. I maintained the design from the other sites on purpose. One, I think its just so much easier to use the same keywords and images. Its comforting to know that your face in one channel is familiar in another.
Gotta refresh the personal LinkedIn page while we’re at it…
LinkedIn company page established…
When starting from scratch, its essential to hit all the basics. Just loaded in my company description.
1 Like for the record… my own!
Useful ‘Me On the Web’ feature on the Google dashboard…
Just making sure you’re all using your Me On the Web feature on the Google dashboard. As you can see, I’ve set up my company name, twitter handle, email addresses and email addresses in mind. You can add more on Google Alerts. These free and easy tools make it easy to monitor the web for your personal brand or small company brand. There is never not a good time to be watching your brand, but especially as you’re starting up, you need to know where you are appearing, being re-tweeted or otherwise talked about online.
On to the dooid site…
Dooid sites provide you a quick and free way to pop up a quick online presence, mobile site with handy contact card and list/links to any/all of your social media sites. If you’re familiar with about.me, it will feel a little familiar, but with with more fun controls. I love the tag features and formatting controls for sure.
You can brand this to your domain and use other bells and whistles with the $5 the Pro package, too.
Related Tip: Don’t be afraid to try new things… any and all. In social media, you have to be kind of brave. They’ll be hits and misses, but you should get comfortable trying all the tools you might consider suggesting for your org.
A Case Study in Conference and Community Engagement Strategy by CitizensSocial
This blog entry provides a summary of efforts made for the ER&L 2012 conference including
- Digital Strategy
- Conference growth strategies
- Branding/ Identity redesign
- Onsite attendee engagement
- Conference swag
- Social media monitoring plans
More on the horizon for 2013!
- Additional growth strategy execution
- Strategic planning
- Website design
- Online conference learning
- Customer engagement
And so it begins with @CitizensSocial on Twitter…
I’ve spent a while tweeting on behalf of other people and groups—building their presence and personas online. It’s sort of exhilarating to finally be doing this for me! I’m finally corralling my love of writing, design, project management, community management and all things social media into CitizensSocial officially.
Day 2 Stats (just for the record)
- 110 Tweets
- 6 Following
- 23 Followers
People close to me know that I’ve been working on this for a while and I’m so glad the day is finally here. My goals for Twitter:
- Share tips from around the industry (people, sites, etc.) that have provided me guidance and best practices when I didn’t even know the difference between a direct message and retweet oh so long ago…
- Post inspiration for me and anyone else out there looking to maintain a positive attitude and who believes like me that to be great, you have to surround yourself with great inspiration and lofty aspiration at all times.
- Share my passion for best practices in social media usage, community management and technology.
- The occasional case study. This one is mostly for me—to build my portfolio and give and get feedback from peers. I am proud of the work I’ve done and where clients permit it, I’ll share some of the creative work we’ve done together in the past and in the future with CitizensSocial.
Speak to your audience —all of your audience.
The emerging professionals, the industry thought leaders, the students, the vendors, the cheerleaders and the luminaries. All of them. You may have a student membership campaign focused on students from annually, but it does not go unnoticed if all you do is talk to students when you want some engagement from them.
Are you engaging and working year round to keep their attention, give them education access and volunteer opportunities?
If you’re starting a community management strategy, start somewhere… how about with identifying a persona.
Do you represent an educational meeting? Do you think of your meeting — and yourself as the representative of your meeting — as the teacher that you are? Think about your favorite teacher. Was your teacher engaging, clever, funny, and creative? Was she both a joy to be around and an expert on her subject matter? Did your teacher know what you were going to ask before you asked it? Did your teacher inspire you to come to class? Only you can really answer that for you, but know that if we compared notes, we might have some overlap. Most likely, this teacher was motivated and impassioned about her subject matter. Are you?
Do you represent a membership organization? Are you a rousing community organizer or are you an effective facilitator allowing exchange of information to occur amongst the professionals you serve? Maybe you are a connector enabling the right people at the right time to move your professional forward.
In any case, think about how you like to be engaged to participate, volunteer or chime in? If you don’t know just yet, that’s okay too. Just know that there are so many tools to engage people at various levels. Providing free content, white papers, thought leaders’ opinions , photos, questions, quick polls. All these engagement tools support the persona you wish to project.
If you’re new to this, try to think about who you are not as a brand but as a person and think about building out a persona in your social media campaign.
- I’m an inspired and motivating teacher.
- I’m an inspiring community organizer.
- I’m an effective and fun facilitator.
- I’m an essential and vital connector.
If you’re all of the above… even better. This means means you can do any and everything in social media from fun ‘finger on the pulse’ polls to daily quizzes.
Just jump in! The water’s warm.
Starting the tumblr today…
